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Positioning : the battle for your mind

Ries, Al

  • ISBN
    0071373586
  • Main Library
  • Cubao Branch

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Other Related Information

Additional Information
  • Notes
    Includes index.
    • Content
    • What positioning is all about
    • The assault on the mind
    • Getting into the mind
    • Those little ladders in your head
    • You can't get there from here
      Subjects