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Place branding and marketing from a policy perspective : building effective strategies for places

Mabillard, Vincent

  • ISBN
    9781003286189

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Content
  • 1. Introduction
  • Part I. Conceptual and theoretical bases
  • 2. From a public-policy to a place-marketing perspective
  • 3. Attractiveness
  • 4. Place branding and place marketing
    Subjects