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The portable MBA in marketing

Hiam, Alexander

  • ISBN
    047154728X
  • Sagana Homes I Branch

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Content
  • Part 1. The marketing concept
  • The essence of marketing : the customer first, last, and always
  • Planning : using tested concepts and new ideas for marketing strategy
  • The marketing environment : understanding forces you can't always control
  • The international challenge : going global with the flying pigeon bicycle group