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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman

  • ISBN
    9781119362418
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  • Notes
    Includes index.
    • Content
    • How the web has changed the rules of marketing and PR
    • The old rules of marketing and PR are ineffective in an online world
    • The new rules of marketing and PR
    • Reading your buyers directly
    • Web-based communications to reach buyers directly
      Subjects