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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
Scott, David Meerman- ISBN9781119272427
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Notes
Includes index.
Content
- The old world of sales and service
- The new rules of sales and service
- Your story
- Integrating marketing and sales with buyer personas
- The sales cycle is now the buying cycle